I hold an M.A. In Social Media from Birmingham City University and am a PhD candidate studying at the University of Worcester in the School of Sports and Exercise Science. My doctoral research is concerned with the sociology of outdoor recreation, with a specific focus on British recreational angling communities. I am interested in the socio-cultural aspects of angling and, particularly, in the use of social media by angling communities. I am a lifelong angler and have worked professionally in the world of angling in social media and as a freelance writer.
Since a very young age, I have had a love for angling, first introduced to the sport thanks to simpler times and friendly anglers, I have experienced all the ups, and downs, of an angling career.
I returned to serious recreational angling in the early 2000’s and have developed a taste for the more esoteric side of the sport which has culminated in the launch of my micro-business Britsuri which aims to reinvent angling for those who are keen to listen!
However, I enjoy a range of angling from simple float to canal to game.
I feel hugely honored to be able to serve on the National Angling Advisory Group for the Canal & Rivers Trust and to be able to act as Angling Representative to the Inland Waterways Association Navigation Committee.
I am always looking for new ways that I can help the cause of angling and promote a sustainable future for angling and anglers of this generation and, hopefully, many more to come!
My interests in the intersection between the world of the outdoors and, in particular, of anglers and the world of social media flourished following my M.A. and I was ultimately hugely honoured to gain a fully funded studentship to further explore my passion in both angling and social media.
My work looks at the interesting ways that anglers, as outdoor recreationalists, interact with the online world in order to represent themselves as sportspeople and the effects this has or could have, on angling participation and the reception of the sport in the public eye.
Following my first degree, it became increasingly apparent to me that my interests lay in the ways that humans interact in a post-modern world. I decided to switch my focus from things that lay in the ground to things that existed in an increasingly important virtual world.
As my final dissertation for my M.A. I focused on the tendency toward a sexist undertone on some angling focused social media groups and the ways that this could hinder women who might wish to take up the sport of angling.
Anglers, along with other outdoor recreationalists, often form large groups through social media and internet interaction. These groups are frequently highly specialised requiring specific knowledge and understanding of the activity in order to effectively participate in the community. Whilst many leisure activities have been explored considering their social media activity, Angling remains under-researched in this respect. In light of a recent decline in participation in angling, which was once the United Kingdom’s most popular leisure activity, it is pertinent to understand the idiosyncrasies of this leisure group.
Therefore, my research will look at angling and related online participation in discussions about the activity and attempt to unpick some of the complex social interactions which often take place within these computer-mediated social worlds.
If angling is to increase participation levels, it is vital that we strive to develop a deeper understanding of the social interactions and motivations within this leisure activity.
The research will be useful to Angling organisations and decision makers to inform future policy formations and will allow for future decisions by key stakeholders and policymakers to be based on anglers’ unique social needs.
I am available for freelance consulting work and voluntary work for projects relating to angling or the promotion of angling. Please do not feel that your project is too small or unimportant, every single angler matters. It is my mission to build a future for our sport! If I can help, I always will help!