ANGLING.GURUNew Thinking in Angling
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Facebook Fishing Competition Rules!

How do you run a fishing match online?  I think I got it!  The inaugural online fishing competition will start this week (17/8/2019) and will run for 4 weeks, take part and find out if you are as great an angler as you like to think! The Rules:
  1. A unique code number and fish species will be announced at 5am through my normal social media channels (‘Talk About Fishing’ Group on facebook).
  2. All you need to do is catch that species of fish and post a picture of it, complete with the code number written on a piece of paper and visible in the picture by midnight on Sunday and you are in the competition!
  3. Points will be awarded, 5 for the first person to capture the fish and post a picture, 4 for the second person and so-on for the first five people! There will be an additional 5 points awarded for the picture that gets the most likes!
It’s the simplest competition format in the world and just for fun… prove to everyone in the froup that you are indeed the greatest angler! NOTE Fish species will be chosen entirely at random I should not have to put this here, but this competition format is copyright, it’s for the enjoyment of our group only.
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ABOUT

PERSONAL DETAILS
Redditch, Worcestershire, United Kingdom
Andy@Angling.Guru
+44 7949 484801
Hello, I am a PhD candidate, Angler and Social Media expert dedicated to understanding the intersection between recreationalists outdoor and on-line life. Available as freelance

BIO

ABOUT ME

I hold an M.A. In Social Media from Birmingham City University and am a PhD candidate studying at the University of Worcester in the School of Sports and Exercise Science. My doctoral research is concerned with the sociology of outdoor recreation, with a specific focus on British recreational angling communities. I am interested in the socio-cultural aspects of angling and, particularly, in the use of social media by angling communities. I am a lifelong angler and have worked professionally in the world of angling in social media and as a freelance writer.

HOBBIES

INTERESTS

Since a very young age, I have had a love for angling, first introduced to the sport thanks to simpler times and friendly anglers, I have experienced all the ups, and downs, of an angling career.

I returned to serious recreational angling in the early 2000’s and have developed a taste for the more esoteric side of the sport which has culminated in the launch of my micro-business Britsuri which aims to reinvent angling for those who are keen to listen!

However, I enjoy a range of angling from simple float to canal to game.

FACTS

FACTS ABOUT ME

I feel hugely honored to be able to serve on the National Angling Advisory Group for the Canal & Rivers Trust and to be able to act as Angling Representative to the Inland Waterways Association Navigation Committee.

I am always looking for new ways that I can help the cause of angling and promote a sustainable future for angling and anglers of this generation and, hopefully, many more to come!

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RESUME

EDUCATION
  • 2018
    ONGOING
    WORCESTER

    PhD. FISHING FOR LIKES: TOWARDS AN UNDERSTANDING OF THE SOCIAL MEDIA CULTURE OF ANGLERS.

    UNIVERSITY OF WORCESTER

    My interests in the intersection between the world of the outdoors and, in particular, of anglers and the world of social media flourished following my M.A. and I was ultimately hugely honoured to gain a fully funded studentship to further explore my passion in both angling and social media.

    My work looks at the interesting ways that anglers, as outdoor recreationalists, interact with the online world in order to represent themselves as sportspeople and the effects this has or could have, on angling participation and the reception of the sport in the public eye.

  • 2016
    2017
    BIRMINGHAM

    M.A. SOCIAL MEDIA

    BIRMINGHAM CITY UNIVERSITY

    Following my first degree, it became increasingly apparent to me that my interests lay in the ways that humans interact in a post-modern world. I decided to switch my focus from things that lay in the ground to things that existed in an increasingly important virtual world.

    As my final dissertation for my M.A. I focused on the tendency toward a sexist undertone on some angling focused social media groups and the ways that this could hinder women who might wish to take up the sport of angling.

  • 2011
    2014
    BIRMINGHAM

    B.A. (Hons) ARCHAEOLOGY & ANTHROPOLOGY

    UNIVERSITY OF BIRMINGHAM

    Returning to education later in life, I was driven by a passion for the past, more than this, I wanted to understand how people of different cultures, both in the distant past and contemporary worlds, experienced and interacted with their universe. My work looks at the interesting ways that anglers, as outdoor recreationalists, interact with the online world in order to represent themselves as sportspeople and the effects this has or could have, on angling participation and the reception of the sport in the public eye.
ACADEMIC AND WORK POSITIONS
  • 2019
    CURRENT
    WORCESTER

    PhD CANDIDATE

    UNIVERSITY OF WORCESTER

    I am thrilled and honored to count myself among those who have been lucky enough to be granted a fully funded place to study for my PhD with the University of Worcester. With a team of the most dedicated academics available for my supervision, I have no doubt that I stand on the verge of making great strides in the worlds of angling, sociology and academia.
  • 2019
    CURRENT
    REDDITCH

    FOUNDER

    ANGLING.GURU

    A recently founded social media initiative which aims to offer professional consulting services to the angling world. Angling Guru will allow me to take my expert knowledge of the social media world and apply it to the betterment of angling and for the advancement of angling organisations and businesses.
  • 2017
    2019
    LEOMINSTER

    DIGITAL MEDIA COORDINATOR

    ANGLING TRUST

    The angling trust offered me my first practical role in the combined worlds of Angling & Social Media. I enjoyed a successful two years of employment with the Angling Trust where I was lucky enough to meet, work with, and learn from some of the most dedicated people in the world of angling.
  • 2014
    2017
    ALCESTER

    OUT OF HOURS MANAGER

    HELPING HANDS HOME CARE

    I feel my time spent working in the care sector is relevant to my experience because it is here that I first began to understand the skills required for good people management. A position which started off with the aim of funding my masters, my position with Helping Hands turned into a valuable and irreplaceable learning experience.
VOLUNTARY COMMITMENTS
  • 2018
    CURRENT
    NATIONALLY

    CANAL AND RIVERS TRUST

    NATIONAL ANGLING ADVISORY GROUP MEMBER

    I am a current serving member of the Canal & Rivers Trust National Angling Advisory Group (NAAG). The NAAG is a group with the remit of helping the Canal & Rivers Trust chart a course through angling and fisheries management issues, especially those that may be innovative or controversial, to ensure fisheries and angling is appropriate, well managed, and reflects the trusts charitable objectives.
  • 2018
    CURRENT
    NATIONALLY

    INLAND WATERWAY ASSOCIATION

    NAVIGATION COMMITTEE ANGLING REPRESENTATIVE

    I have been fortunate enough to have been given the opportunity to represent the interests of angling on the Inland Waterways Association Navigation Committee. This committees remit is to monitor and respond to any matters concerning the use conservation development and maintenance of navigable waterways.
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PUBLICATIONS

PUBLICATIONS LIST
02 Aug 2019

Inland Waterways Article

Chesham

The monthly publication of the Inland Waterways Association

Magazine Article Andrew Wedgbury

Inland Waterways Article

Andrew Wedgbury
Magazine Article
About The Publication
Angling is a sport that fits in well with many other activities and, as anglers, we have a degree of responsibility to share our passion.  In this article I take the opportunity to present the sport of angling to the boating community via the Inland waterways publication ‘Waterways’.
01 Sep 2017

The Meme & Masculinity in the Online Angling Community.

BIRMINGHAM - U.K.

A look at the real problem of sexist meme use in social media. Submitted as part fulfillment for my M.A. in social media.

Theses Andrew Wedgbury

The Meme & Masculinity in the Online Angling Community.

Andrew Wedgbury
Theses
About The Publication
This research paper looks at the intricacies of self-representation in virtual space by examining meme sharing in the Angling Community in the UK and the self-opinion of 34 anglers who answered a gender-focused questionnaire. Angling has long been generally accepted by many to be a sport whose participants must have a high masculine opinion of self, dominated, as it is, by males in the main. However, the results suggest that most anglers would consider themselves far more neutral in terms of masculinity and this raises the question “Why do anglers represent themselves as highly masculine and sexist online”. In closing, I ask if disinhibition effect has contributed to the creation of two distinct types of angler.
17 Oct 2018

Casting Further: Promoting angling to a wider audience through social media.

HULL - U.K.

The aim of this presentation is not to give hard, unchangeable, facts or answers. It is to create a starting point in the discussion about the ways in which angling might reinvent and present itself to new audiences in a rapidly changing digital world.Furthermore, I hope to offer the potential of new tools to those charged with the future promotion of Angling.

Conferences Andrew Wedgbury

Casting Further: Promoting angling to a wider audience through social media.

Andrew Wedgbury
Conferences
About The Publication
Recently, a startling downturn in fishing license sales has been reported of up to 14.7% with the number of anglers also down by 132,847 (Angling International, 2018). In the same article, representatives from the Angling industry referred to the situation as ‘very disappointing’. They point towards the hard work of the Angling Trust and other Organizations who are doing ‘all they can’ to attract new, young, anglers but with varying levels of success. There is a call for trade organizations and, more widely, anglers in general to ‘Join’ various organizations yet there is little indication of how such membership will benefit or aid in the growth of Angling in the UK. Social media is acknowledged as a valuable relationship marketing tool by several researchers (e.g. Eagleman, 2013. Williams & Chinn, 2010) and there is often a nod towards the potential of social media from within the angling community, but little suggestion is given as to the question of the tools which might be applied to the use of social media in the context of promoting the angling hobby in the UK within the confines of the acknowledged limitations of budget. This conceptual presentation will examine the possible limits to the approaches usually applied to promote angling. We will look at the current situation and explore the ways in which social media might be employed to reach new, untapped, audiences. To do this, we will apply the ‘Automated Alternative Text’ tool developed by Facebook in an innovative way to enable us to translate the ‘Visual Language’ of new groups. As importantly, through the lens of emerging angling techniques, we will look at what we might present to these new audiences in the light of changing attitudes towards angling. The aim of this presentation is not to give hard, unchangeable, facts or answers. It is to create a starting point in the discussion about the ways in which angling might reinvent and present itself to new audiences in a rapidly changing digital world. Furthermore, I hope to offer the potential of new tools to those charged with the future promotion of Angling.
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RESEARCH

MY RESEARCH

FISHING FOR LIKES

TOWARDS AN UNDERSTANDING OF THE SOCIAL MEDIA CULTURE OF ANGLERS.

Research Supervision:

Director of Studies: Dr Gyozo Molnar, University of Worcester

Dr Geoffery Kohe, University of Kent

The Project:

Anglers, along with other outdoor recreationalists, often form large groups through social media and internet interaction. These groups are frequently highly specialised requiring specific knowledge and understanding of the activity in order to effectively participate in the community. Whilst many leisure activities have been explored considering their social media activity, Angling remains under-researched in this respect. In light of a recent decline in participation in angling, which was once the United Kingdom’s most popular leisure activity, it is pertinent to understand the idiosyncrasies of this leisure group.

Therefore, my research will look at angling and related online participation in discussions about the activity and attempt to unpick some of the complex social interactions which often take place within these computer-mediated social worlds.

If angling is to increase participation levels, it is vital that we strive to develop a deeper understanding of the social interactions and motivations within this leisure activity.

The research will be useful to Angling organisations and decision makers to inform future policy formations and will allow for future decisions by key stakeholders and policymakers to be based on anglers’ unique social needs.

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SKILLS

SOCIAL MEDIA SKIILLS
SOCIAL MEDIA STRATEGY > My ongoing research into the intersection between angling and social media means that I am constantly discovering new and exciting ways to engage with audiences.
LEVEL : ADVANCED EXPERIENCE : 3
FaceBook Twitter YouTube Instagram
WRITING SKILLS
Writing > I am a keen writer, and was lucky enough to work, for a short time, as a freelance feature writer for the, now sadly gone, publication Midland Angler.
LEVEL : INTERMEDIATE EXPERIENCE : 18 Years
Blog Writing Feature Writing
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CONTACT

Drop me a line

GET IN TOUCH

I am available for freelance consulting work and voluntary work for projects relating to angling or the promotion of angling. Please do not feel that your project is too small or unimportant, every single angler matters. It is my mission to build a future for our sport! If I can help, I always will help!